Non-conscious Response to Marketing Interactions (Stimuli)
Marketers currently assess the conscious impact of advertising, digital communication, structural and graphic package design, and product design and innovation. All of these measures tap into the 15% of conscious human decision-making and are thus woefully incomplete – accounting for the fact that most advertising, products, etc. prove ineffective in market even after "passing" the pre-test norms of traditional testing.
Buyology has developed proprietary physiological measurements based on brain and eye reaction to marketing stimulus that directly impacts in-market performance. These measures are collected either via Central Location Testing utilizing medical grade EEG and state-of-the art eye tracking equipment or via a global pre-recruited in-home panel via web-based stimuli and Bluetooth EEG collection equipment. The in-home methodology is web based, scalable and offers the client very quick results at a much lower cost while still providing superior results gathered in a more natural, in-home environment.
Non-conscious Marketing Stimuli Testing Output
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
Blog
Blog
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
Books & Publications
| White Papers | ||
|---|---|---|
| Buyology, Inc. / ORC International White Paper on MindLink™ |
Books & Publications
| White Papers | ||
|---|---|---|
| Buyology, Inc. / ORC International White Paper on MindLink™ |
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.