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Companies looking to improve sales, elevate margins and enhance brand efficiency and effectiveness see that managing consumer's non-conscious decision-making is critical. Brand impressions and purchase motivations originate in the non-conscious mind and dictate the conscious mind's ultimate actions. Buyology Inc., the world's leading authority on analyzing marketing trends through the lens of non-conscious decision making, tailors solutions based on that analysis to transcend today's difficult marketing challenges.
About Us
Buyology Inc. is a privately held Marketing Neuroscience firm that works with Fortune 100 companies to rigorously measure and manage non-conscious decision making. Buyology maintains the world's largest brain scan database, with scans collected from five countries: US, UK, Germany, Japan & China.
Located in New York City, Buyology Inc. incorporates many non-conscious measuring technologies and methods into their analyses. While competitors rely extensively on a single technologically derived solution (fMRI, EEG, SST), Buyology's flexible, technology-agnostic approach allows for the development of truly exclusive business insights and solutions. Our first business challenge is to define for each client an appropriate technological research design, while also leveraging the neuroscience and behavioral knowledge derived from our extensive database. The firm is led by world-class marketers and neuroscience specialists to blend science into business for powerful market impact.
Buyology in the News
NBA's Sudden Glut of Retro Logos Explained - Fast Company, 6/23/2010
Neural Advertising: The Sounds We Can't Resist - Time, 3/01/2010