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MindLink™ Brand Relationship Testing

If you don't know the strength of your brand relationship, how can you improve it?

Companies must identify opportunities to significantly accelerate growth…

What's key is a deeper understanding of your brand's relationship with consumers…

Unlocking non-conscious drivers of brand relationships provides the missing insight…

With MindLink™, Buyology brings together its proprietary Brand Relationship Drivers™ framework, which defines the ten pivotal drivers of strong brand relationships, with its proprietary, web-based response time technology, to enable large sample, statistically robust, analytically rigorous measurement of consumers' non-conscious preferences.  

MindLink™ represents a significant advancement in the science of measuring brand relationships. Leveraging the non-conscious connection that consumers have with your brand and competitive brands, MindLink enables you to utilize those non-conscious relationship triggers to chart a course for dramatic, sustained growth.

MindLink™ Brand Relationship Testing:

  • Measures performance across our ten proprietary Brand Relationship Drivers™.
  • Identifies the top priority drivers for your brand and competitive brands.
  • Provides prescriptive guidance on what actions to take to:
    • Strengthen the key drivers.
    • Create brand differentiation.
    • Generate sustainable growth.
    • Develop a roadmap for the future.
    • Enhance your brand's competitive advantage.

Brand Relationship Drivers™

MindLink™ enables comparison, both consciously and non-consciously, of your brand and comparable brands across each of our ten proprietary Brand Relationship Drivers™. Non-conscious testing produces a great deal more discrimination than traditional conscious testing, and therefore a much greater degree of prescriptive guidance.



Non-Conscious & Conscious Measurement of Brand Performance

MindLink™ enables comparison, both consciously and non-consciously, of your brand and comparable brands across each of our ten proprietary Brand Relationship Drivers™. Non-conscious testing produces a great deal more discrimination than traditional conscious testing, and therefore a much greater degree of prescriptive guidance.



Non-Conscious Favorability Correlated to Brand Attributes

MindLink™ enables comparison of non-conscious favorability to the attributes that you've historically used to measure your brand, thereby affording a link to your traditional brand tracker. Buyology will work with you in the selection of the attributes that will best help to inform the study.








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