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AdMindMeasure™
“Emotion and perception are formed in the non-conscious, which is more influential than your experience tells you. It is the silent author of many choices and judgments that consumers make.”
— Daniel Kahneman, winner of the Nobel Prize in Economics
Traditional Ad Testing is based on the idea that consumers make decisions based on a linear, rational model, and therefore relies on conscious self-reporting. Developments in Behavioral Economics and the Social Sciences have comprehensively proven that consumers simply can’t articulate the impact of advertising on their emotions, attitudes and motivations. Where traditional advertising testing asks people what they think, neuro-insight measures how they feel.
Buyology’s Ad Testing tool - AdMindMeasure™ - examines and uncovers deeper feelings, motivations, and potential impact for advertising concepts. This groundbreaking tool fills a void in marketing and research: a deeper understanding of your brand’s potential influence with consumers based on cutting-edge science and technology.
AdMindMeasure™ Overview
AdMindMeasure™ evaluates 400 respondents across several ad concepts (in any form, from animatics to story boards). This makes it the only neuro-insight Ad Testing tool that measures statistically rigorous sample sizes, thereby enabling comprehensive sub-group comparisons.
AdMindMeasure™…
- Provides a measure of impact on comprehensive brand preference - moving away from point-in time-measurements
- Measures what respondents deeply think (engagement) and feel (motivation)
- Identifies emotional narrative that enhances understanding of performance and diagnoses opportunities for improvement
- Provides relative amplitude of alternative executions: quantifies relative impact of each
- Takes 2-3 weeks to complete
“The non-conscious system processes the impressions that turn into your beliefs, and is the source of impulses that often become your choices and your actions.”
— Strangers to Ourselves, Timothy Wilson PhD, Harvard University Press
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